Le Briefing

Brief

For the past 17 years, Icone has been in charge of producing illustrations, shapes and concept deployment for Ravensburger board games. This represents an average of 100 SKUs per year.

Approach

Dedicated team set up including a technical interface for prepress as well as Account Management.
Extensive knowledge of the industrial constraints as well as graphics licenses for the graphic part. On line monitoring follow up categorized per production stages.
3D renders production integrated to prepress Constructionnal design of new box shapes.
Digital Asset Management implementation including all logos and brand bibles for the various licenses such as Disney and Nathan.

Résult

Extensive brand and licence knowledge translating into strong work partnership with the client over 20 years.
Creative innovations and High Definition artwork production.
Workflow and best practices optimisation resulting into substancial time to market benefits.

More details

On the solutions used on the Ravensburger case study.

emballage ravensburger icône
1
Legendary Logo

Hey it’s the Salient crown, that’s pretty cool actually.

2
Amazing Logo

Sometimes you just have to stop and stare at the lines, they’re quite pretty.

3
Sharp Edges

The Salient logo focus on minimaliistic geometric design.

4
Ultra Durable

the Salient logo monument is made out of reinforced steel