Développement de la nouvelle identité

Brief

12 years of constantly renewed confidence, Système U chooses Icône for the deployment of its new brand identity on 1500 SKUs in a highly competitive market.

Approach

Creation of a dedicated production hub with dedicated project managers on site. Regular steering committees. Design to Print analysis carried out in coordination with the design agency. Implementation of a collaborative solution for on-line control and approval of packaging designs between the design agency, the client and the prepress supplier. A tool for real-time measurement and monitoring of production stages.

Results

Time to market reduced by 25%.

More details

On the solutions used on the Système U case study.

emballage icône
1
Legendary Logo

Hey it’s the Salient crown, that’s pretty cool actually.

2
Amazing Logo

Sometimes you just have to stop and stare at the lines, they’re quite pretty.

3
Sharp Edges

The Salient logo focus on minimaliistic geometric design.

4
Ultra Durable

the Salient logo monument is made out of reinforced steel